Frustration drives trans consumers to create sell-out brands

By Finbarr Toesland LONDON, Nov 20 (Thomson Reuters Foundation) – From breast-flattening binders and prosthetic penises to friendly beauticians, transgender shoppers often struggle to find the products they need – but a growing number of trans-owned businesses are tapping into this long-ignored market. Few businesses know how to cater to trans consumers, said Siobhan Reilly, […]

source https://www.newsmerit.com/tech-news/frustration-drives-trans-consumers-to-create-sell-out-brands/

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